Fashion Images

With systemic and structural change, the fashion industry can lift millions of people out of poverty and provide them with decent and dignified livelihoods. It can bring people together and be a great source of joy, creativity and expression for individuals and communities. Bhandarkar, who is known for studying his subject matter to make his films as realistic as possible, researched the fashion industry for nearly eight months, attending fashion events and shows. Several media publications reported that the film was inspired by the lives of fashion models such as Shivani Kapur, Geetanjali Nagpal, Kate Moss and Alicia Raut; however, Bhandarkar stated that the story is fictional and does not resemble anyone's life. The media also reported that the film revolved around two homosexual fashion designers; Bhandarkar denied these rumours, saying the film did not revolve around male characters but had female protagonists.

The film alludes several times to actual incidents, including a scene where Bhandarkar appears at a fashion show to research his upcoming film on the fashion industry. One of the models looking at him says, "Oh that's Madhur Bhandarkar, the realistic filmmaker. Now he is going to expose the fashion world." It is taken from the Bhandarkar's experiences while researching the subjects of his films. The Indian Express said that Chopra's character, who indulges in drug and alcohol abuse and undergoes rehabilitation, resembles the life of British-educated model Shivani Kapur, who had similar experiences. The scene in which Ranaut's character's top slips off during a ramp walk resembles the experience of Carol Gracias at the 2006 Lakme Fashion Week. Social media is changing the way practitioners deliver messages, as they are concerned with the media, and also customer relationship building.

The fashion industry utilizes advertisements to attract consumers and promote its products to generate sales. A few decades ago when technology was still underdeveloped, advertisements heavily relied on radio, magazines, billboards, and newspapers. These days, there are more various ways in advertisements such as television ads, online-based ads using internet websites, and posts, videos, and live streaming in social media platforms. Prior to the mid-19th century, virtually all clothing was handmade for individuals, either as home production or on order from dressmakers and tailors.